About "Natural Beauty"

What does “natural” really mean these days? In some ways, the term has been compromised, and in others, we think it might be less about surface than sometimes it implies.
Natural Beauty to us is more about revealing the unique qualities of a person or thing. How we choose to represent ourselves is actually quite natural — and in our photography, it’s not about no makeup or no editing. It’s about how we feel, how we identify, how we create & how we decide to use the artificial to amplify the natural.

For the latest pack we teamed up with Rob Cros of Nashville, Tennessee to shoot photos with three bold women and some unnatural lighting to reveal the natural beauty of each of the subjects.