About "Ride or Die"

"We’re constantly seeking out people we feel are crushing their path.

When we heard CROIG was taking their custom motorcycles up the coast (and for a great cause) we knew it could be an opportunity to come together and capture the essence of bike culture and explore a racer mantra.

We are born as the Base Model Human Being. Made up of mostly the same component parts.

Many will accept things the way they are. But some of us aren't satisfied. We decide that “ordinary" isn’t enough—we transcend the box we came in and become something more. What we become is up to us." - from DTS.